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Marketing

The number of companies now vying for customers spending is at all time high. Customers' increasing sophistication about where, how and what to buy go hand in hand with fragile definition of customer loyalty and increasing difficulty to connect with existing and prospective customers.

Recent downturn in global economy and dramatic events that shook up the entire aviation industry in September 2001 caused unpredicted changes in customer behaviour and have made strong impact upon many world known airlines and airports.

In such an environment, marketing takes on added importance, yet is subject to closer scrutiny. Companies, as well as ours, realize they need to maximize their efforts to stimulate demand for their products and services in slow economic times.

Nevertheless, in this sense, we have focused majority of our ativities towards posibility of establishment of a new intercontinental routes, primarily originating in Far East and North Americas.